You might think this story were from The Onion. You would be wrong.
When their new $70,000 princess-themed playroom is finished in March, Stella, 4 years old, and Presley, 2½, will have a faux gem-encrusted performance stage, a treehouse loft, and a mini-French cafe. A $20,000 custom carpet with colorful pathways will lead the girls to the various play areas.
“It’s going to be a pink explosion, with hearts and bows and crowns and tassels,” says their mother, Lindsay Dickhout, chief executive of a company that makes tanning products. The playroom will occupy about 1,500 square feet on the ground floor of the family’s 7,000-square foot home in Newport Beach, Calif.
I’d like to note that my apartment is about 400 square feet. I’d also like to note that if I could afford it, I’d love a bigger place (my id: MORE SPACE! MORE SPACE! MORE SPACE!) but 1500 sq feet seems extravagant (not that I’d turn that down, mind you. . .) and 7000, well, that might as well be 70,000. Jeez.
Dahlia Mahmood, whose company Dahlia Designs has offices in Los Angeles and Ashburn, Va., created a $200,000 princess-fairy themed room for a 2-year-old girl in Virginia five years ago. She built a castle-shaped bed with turrets in which all the girl’s princess dolls could be stored. The room has its own entrance with a tiny door, too small for adults but just right for the little girl. Hand-painted bathroom walls were accented with Swarovski crystals.
When the girl turned 4, Ms. Mahmood returned to the project and redesigned the room, removing portions of the castle, expanding the bed to full size and installing two large, molded, fiberglass trees outfitted with twinkle lights, she said.
Now, why do I think this is more about the parents than the children? Perhaps this:
While the family was out of their Millstone Township, N.J., home, Ms. Blum Schuchart went in and installed the “royal prince nursery.” The room, which Ms. Urs estimated cost between $15,000 and $18,000, included a crib with blue satin ribbons, a Rococo-style dresser painted in silvery-gold and elaborate tufted blue curtains. The family saw the room for the first time when they came home from the hospital with their new baby, Luke.
“The boy’s room is very regal. I’ll be heartbroken when Luke wants it to be a big-boy Dallas Cowboys room,” despite her love for the team, Ms. Urs said.
And status, of course. It’s all about status:
Some companies say that when it comes to princess décor, Marie Antoinette-level pricing works best.
PoshTots, a Chesapeake, Va.-based online retailer of children’s furniture, sells expensive items including $35,000 princess carriage beds. A few years ago, the company introduced a $3,900 princess bed in the hope it would find more customers than the company’s nearly $10,000 option. But sales of the cheaper product were a dud. “If our customer wants to go princess, they’ll go for the $10,000 bed,” said Andrea Edmunds, PoshTots’ director of marketing.
Some parents do have a glimmer that indulging every offhand desire of the tot set just might have adverse long-term consequences, but one mother bravely waves aside such concerns:
“They have their whole lives to think practically and be efficient in the real world. This is about being creative,” said Ms. Dickhout. “I’m not at all worried about them becoming princesses.”
h/t Tyler Cowen, Marginal Revolution